Free UTM Builder — Campaign URL Generator
Build UTM-tagged URLs for Google Analytics campaign tracking. Generate campaign parameters and shorten your links in one step.
UTM Parameters Explained
| Parameter | Required | Description | Example |
|---|---|---|---|
| utm_source | Yes | Which site sent the traffic | google, facebook |
| utm_medium | Yes | Marketing medium or channel | cpc, email, social |
| utm_campaign | Yes | Campaign name or promo code | spring_sale |
| utm_term | No | Paid search keywords | url+shortener |
| utm_content | No | Differentiate ad variations | header_cta |
Track Your UTM Campaigns with Mobily
Shorten UTM links, track clicks in real-time, and see which campaigns drive the most traffic — all from one dashboard.
Start FreeFrequently Asked Questions
What are UTM parameters?
UTM parameters are tags added to the end of a URL that tell Google Analytics (and other analytics tools) where your traffic came from. They help you measure the effectiveness of marketing campaigns.
Do UTM parameters affect SEO?
No. Google ignores UTM parameters when crawling and indexing pages. They are only used by analytics tools. However, sharing UTM-tagged links on public pages can create duplicate content issues — use canonical tags or shorten the links.
Should I use lowercase for UTM values?
Yes. UTM parameters are case-sensitive. "Facebook" and "facebook" are tracked as two different sources. Always use lowercase, and use underscores instead of spaces (e.g., spring_sale).